Read Saija Mahon’s guest post as part of SCALED’16 Marketing Technology Forum guest blog series.
I turn to some of my (very young) team members and ask them how they do their shopping nowadays. They look at me vaguely and respond; ‘of course via my smartphone and my ASOS app or my other apps’ – what I want is one click away. The app even saves my credit card details, brilliant!’
We won’t even need to remember our credit card details anymore, never mind having the plastic card itself. It’s all done for you, it’s all saved. It’s all so very convenient and easy.
Or is it?